Feb 1 2017

Breakthrough Thinking in Experiential Branding

Posted on February 1, 2017 | by Popcornmedia | in Branding | 1 Comment

Breakthrough Thinking in Experiential Branding

The economies went through different stages of economic value creation. They began with commodities, then consumer goods and then to services. According to Pine and Gilmore the most effective way to create value is by ‘staging experiences’. Breakthrough Thinking Breakthrough Thinking is a deliberate, focused effort aimed at developing radically new approaches that overcome constraints,..

Jan 17 2017

Top Fascinating Tactics to Boost Your Brand on Valentine’s Day

Posted on January 17, 2017 | by Popcornmedia | in Branding | 1 Comment

Boost Your Brand on Valentine’s Day

Valentine’s Day – the official day of showing love and affection for your loved one, is not only special for the couples in love, but also for the businesses. It is one of the most important days in the year that acts as a great platform for business. Think of the Valentine’s Day. What are..

Jan 13 2017

Top Ways to Humanize Your Brand

Posted on January 13, 2017 | by Popcornmedia | in Branding | 4 Comments

humanize-brand

What marks the prime difference between a successful and an unsuccessful brand? Well, although there can be innumerable points between such two brands; the major reason is that these two brands enjoy different layers of trust in the market. A successful brand enjoys the trust and reliance of the market while, the unsuccessful brands display..

Jan 5 2017

How to Master Emotional Branding?

Posted on January 5, 2017 | by Popcornmedia | in Branding | 2 Comments

Emotional Branding

In today’s fastest growing world, it has become mandatory for companies or service providers to promote their products or services. If a company is recalled as a good quality product or service provider, then certainly the company will be able to proliferate their business. Branding is a unique and great way by which a company..

Dec 19 2016

Purpose – Driven Branding: A Change Agent Towards Sustainability

Posted on December 19, 2016 | by Popcornmedia | in Branding | 2 Comments

Purpose Driven Branding

Branding is a seller’s promise to deliver a specific set of features, benefits and services consistent to buyers. Choice of brand is a decision. It is vital for marketers to understand the feelings and emotions of customers to get their attention. It is all about showing a more personal and emotional face to its customers…

Dec 14 2016

Christmas Branding: Top Tips to Infuse Your Brand with Seasonal Spirit

Posted on December 14, 2016 | by Popcornmedia | in Branding | 6 Comments

christmas branding tips

It is considered that the most important time of the year comes in the last. With December comes the celebration of the year – Christmas. The Christmas season is deemed as the most important time for the business and marketing world. Every brand launches its own Christmas advertising campaigns for making as much profit as..

Dec 6 2016

Top reasons why brand consistency is important

Posted on December 6, 2016 | by Popcornmedia | in Branding | 1 Comment

Top reasons why brand consistency is important

Branding plays an integral role in rendering success to an organization. Every business , irrespective of its size procures immense benefits from brand consistency. Clients prefer using services or purchasing products of brands they are familiar with. Thus, a strong brand consistency assists in smooth interaction with customers via consistent brand voice. Your customers will..

Nov 19 2016

Top 10 tips for an effective advertising campaign

Posted on November 19, 2016 | by Popcornmedia | in advertising | 8 Comments

top 10 tips for an effective advertising campaign

From the past few years, we have seen some new wave of innovations which are happening in the industrial sector and companies are trying to grab these latest innovations in order to sustain themselves from this sheer competition. What is the biggest and trendiest innovation? Certainly, it’s about advertising and its importance. Now, if you..

Nov 8 2016

Why strong branding is crucial for start-ups ?

Posted on November 8, 2016 | by Popcornmedia | in Branding | 6 Comments

Strong Branding is Crucial for Start-Us

Start-ups have become a common term with more and more entrepreneurs coming up with their business initiative. The aim is to target the audience both online and offline. However, in this crowd of so many businesses and companies, seducing your target audience is not a matter of joke. Developing a strong bond with these customers..

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