Transmedia branding simply means branding across media or through different connected media. In the present context of media saturation where people are hyper-connected and over loaded with the use of media and technology, the line marketing concept is getting diffused and brands will have to choose a strategy to advertise them beyond the line. Society..
The economies went through different stages of economic value creation. They began with commodities, then consumer goods and then to services. According to Pine and Gilmore the most effective way to create value is by ‘staging experiences’. Breakthrough Thinking Breakthrough Thinking is a deliberate, focused effort aimed at developing radically new approaches that overcome constraints,..
What marks the prime difference between a successful and an unsuccessful brand? Well, although there can be innumerable points between such two brands; the major reason is that these two brands enjoy different layers of trust in the market. A successful brand enjoys the trust and reliance of the market while, the unsuccessful brands display..
In today’s fastest growing world, it has become mandatory for companies or service providers to promote their products or services. If a company is recalled as a good quality product or service provider, then certainly the company will be able to proliferate their business. Branding is a unique and great way by which a company..
Branding is a seller’s promise to deliver a specific set of features, benefits and services consistent to buyers. Choice of brand is a decision. It is vital for marketers to understand the feelings and emotions of customers to get their attention. It is all about showing a more personal and emotional face to its customers…
It is considered that the most important time of the year comes in the last. With December comes the celebration of the year – Christmas. The Christmas season is deemed as the most important time for the business and marketing world. Every brand launches its own Christmas advertising campaigns for making as much profit as..
Branding plays an integral role in rendering success to an organization. Every business , irrespective of its size procures immense benefits from brand consistency. Clients prefer using services or purchasing products of brands they are familiar with. Thus, a strong brand consistency assists in smooth interaction with customers via consistent brand voice. Your customers will..
From the past few years, we have seen some new wave of innovations which are happening in the industrial sector and companies are trying to grab these latest innovations in order to sustain themselves from this sheer competition. What is the biggest and trendiest innovation? Certainly, it’s about advertising and its importance. Now, if you..
Start-ups have become a common term with more and more entrepreneurs coming up with their business initiative. The aim is to target the audience both online and offline. However, in this crowd of so many businesses and companies, seducing your target audience is not a matter of joke. Developing a strong bond with these customers..
What differentiates great companies from good companies? Of course there are many aspects that one would point out and Branding is only one of them. But ask this question in case of start ups, How a start up differentiates itself from others, there is only one answer – Branding. Experts agree that branding is crucial,..